5 things every band should know about the sound engineer

A slight break from tradition in this week’s blog post, as we offer some advice for bands and performers. Surprised? Don’t be. Sound engineers know exactly what’s going on from their perspective. Every fader is set ‘just so’ for a reason, EQ tweaked to quell every boom, hiss and trace of feedback and the decisions made during the performance are absolutely made for the right reason. Does this mean we can assume the band intrinsically knows why the engineer made that [...]

5 live audio myths debunked

As an audio engineer, you never stop learning. Unfortunately, you never stop hearing the same old wives’ tales, assumptions and statements of fact that are anything but, either. The gig community is a brilliant, funny and inclusive one; camaraderie is abound and it’s possible to make some brilliant friends. There are also some incredibly knowledgable people out there who will provide a better learning experience than any book or training session ever could. Unfortunately, there are countless others who have dined [...]

How to promote a live gig with zero budget

Promoting a gig isn’t easy, but doing so with next to no funds is downright impossible. Isn’t it? Good news: if you’re due to host a live music event and are fretting about how on earth to get word out when your marketing budget is nil, you’re living in an age where a bit of ingenuity, effort and use of modern technology can turn you into a gig promoter superstar. Advertising live music doesn’t need to be expensive. In fact, we think [...]